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Privacy Policy

Updated at: 2024-10-13.

Privacy Policy for Yozax SMS Advertising Platform

Effective Date: October 13th 2024

At Yozax, we are committed to protecting the privacy and security of our users, advertisers, and message recipients. This Privacy Policy outlines how we collect, use, disclose, and safeguard information on our platform. By using Yozax, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Yozax collects certain information to provide and improve our services. This information is collected from advertisers (our customers) and the users who may receive SMS messages from those advertisers. The information we collect is classified into the following categories:

1.1. Information Collected from Advertisers

  • Account Information: When you create a Yozax Ads account, we collect information necessary to set up and manage your account, including your name, email address, company details, and billing information.
  • Campaign Information: To deliver SMS campaigns, we collect details about the campaigns you create, including targeted attributes such as recipients' country, city, language, interests, and message content.
  • Sender Name Information: We collect and validate the alphanumeric sender names you use for your campaigns to ensure compliance with our policies.

1.2. Information Collected from Message Recipients

  • Profile Attributes: Yozax stores anonymised user attributes such as name, city, country, language, and interests. This information is used to target recipients for your SMS campaigns.
  • Delivery Data: We may collect data on the delivery status of your SMS campaigns, such as whether the message was successfully delivered, failed, or was undeliverable.

2. How We Use Collected Information

Yozax uses the information we collect for the following purposes:

2.1. To Provide Our Services

  • We use the information collected from advertisers to set up, deliver, and manage SMS campaigns, including targeting recipients based on specific attributes and ensuring that SMS messages comply with applicable laws.
  • For recipients, we use anonymised profile attributes to match them with relevant advertisements, ensuring targeted and personalised messaging.

2.2. To Improve Our Services

  • Yozax may use aggregated and anonymised data to analyse the effectiveness of campaigns and improve the performance of our platform.

2.3. To Ensure Compliance

  • We may use account information and sender name data to verify the legitimacy of advertisers and prevent the misuse of the platform, including impersonation, fraud, or non-compliant advertising.

2.4. To Communicate with You

  • Yozax may use your contact information to communicate important information about your account, campaigns, or platform updates. We may also send you marketing or promotional material, though you can opt-out at any time.

3. Disclosure of Information

Yozax is committed to maintaining the confidentiality of your information. We will not sell, rent, or share your personal information with third parties except in the following situations:

3.1. Service Providers

  • Yozax may share your information with trusted third-party service providers who assist us in delivering our services. These providers may include SMS delivery providers, payment processors, and IT support teams. These service providers are bound by confidentiality agreements and are only permitted to use your information as necessary to perform their services.

3.2. Legal Compliance

  • We may disclose your information if required to do so by law, or in response to a legal process, such as a court order, government request, or subpoena. Yozax will also disclose information where necessary to enforce our Terms and Conditions, prevent fraud, or protect the safety of our users and platform.

3.3. Business Transfers

  • In the event that Yozax is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you in advance of any such transfer and inform you of any changes to this Privacy Policy.

4. Data Retention

Yozax will retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Account and billing information will be retained for the duration of your account’s active use. Data relating to campaigns and delivery status will be retained to comply with applicable laws and regulations or as required for legitimate business purposes.

Once your account is terminated or your use of the platform ends, we will either delete or anonymise your information, unless we are legally obligated to retain it.

5. Data Security

Yozax takes the security of your information seriously and implements appropriate technical and organisational measures to protect against unauthorised access, loss, or misuse. These measures include, but are not limited to:

  • Data encryption during transmission and at rest.
  • Regular security assessments and vulnerability testing.
  • Secure authentication methods to access your account.

However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights

Depending on your location and applicable law, you may have certain rights concerning your personal information, including:

6.1. Access and Correction You have the right to request access to the personal information we hold about you and to request corrections to any inaccuracies. To make such a request, please contact us at support@yozax.com.

6.2. Deletion You have the right to request the deletion of your personal information. Please note that some information may need to be retained for legal, business, or security purposes.

6.3. Opt-Out of Marketing Communications You can opt out of receiving marketing or promotional messages from Yozax at any time by following the unsubscribe instructions in the email or by contacting us directly.

7. International Data Transfers

As Yozax operates within Europe and may use service providers from other countries, your personal information may be transferred outside of your country or jurisdiction. When we transfer your information internationally, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

8. Use of Cookies and Tracking Technologies

Yozax may use cookies, web beacons, and similar tracking technologies to enhance your experience on our platform and gather analytical data. Cookies are small text files stored on your device that allow us to recognise your preferences and track your use of the platform.

You can control or disable cookies via your browser settings. However, please note that disabling cookies may impact your ability to use certain features of the platform.

9. Third-Party Links

Our platform may contain links to third-party websites. Yozax is not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of third-party websites you visit.

10. Children's Privacy

Yozax is not intended for use by individuals under the age of 18, and we do not knowingly collect personal information from minors. If we learn that we have collected personal information from a child under the age of 18, we will delete that information as quickly as possible.

11. Changes to this Privacy Policy

Yozax may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will post the updated policy on our platform and notify you via email or other appropriate means. Your continued use of the platform after the changes take effect constitutes your acceptance of the revised policy.

12. Contact Information

If you have any questions or concerns about this Privacy Policy or how Yozax handles your information, please contact us at:

Yozax Support
Email: hello@yozax.com
Help Centre: support.yozax.com

13. Governing Law

This Privacy Policy is governed by the laws of the United Kingdom. Any disputes arising out of this Privacy Policy will be subject to the exclusive jurisdiction of the courts of the United Kingdom.

Conclusion

By using Yozax, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our platform.